Market Track buys VC-backed commerce analytics provider 360pi

Market Track LLC has acquired 360pi Corp, an Ottawa-based provider of online product and pricing intelligence. No financial terms were disclosed. Chicago-based Market Track, an advertising, promotion, and e-commerce intelligence solutions business, said the acquisition will enhance its e-commerce offering to brand and retail clients. 360pi, formerly known as Gazaro Inc, was founded in 2007 by CEO Alexander Rink. It was backed by Canadian and U.S. venture capital investors, including MaRS Investment Accelerator Fund and Silverton Partners.